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Data-Driven Content Insights for Publishers

Publishing teams require a deep understanding of their product and continuous, timely feedback on how their customers access and interact with their content in order to drive success. This understanding can inform decisions made by the entire business unit.

Gathering insights to develop this level of knowledge can be time consuming or difficult to come by, and this is where content analytics can help. In this archived webinar, learn more about the content usage data available to publishers through the VitalSource Analytics Publisher Dashboard and how this data can be harnessed to improve content use, identify marketing opportunities and help support effective content development decisions. 

Presented by

Peggy Buttafuso, Manager, Customer Success, VitalSource
Peggy Buttafuso
Manager, Customer Success, VitalSource

 

Leann de Leon, Senior Segment Manager, Higher Education, VitalSource
Leann de Leon
Senior Segment Manager, Higher Education, VitalSource

 

Daniel Green - Director of Product Analystics, VitalSource
Daniel Green
Director of Product Analytics, VitalSource