future-proof brochure

From Selection to Satisfaction: the key factors driving student university experience in the UK

If you were a student in 2020, what would help you to choose the right university?

After a series of-in depth interviews with applicants and current university students regarding the factors considered when making their choice, along with industry reports and papers, six key clusters or attributes emerged: Reputation, Career Impact, Teaching Quality, Support Services, Location, and Belonging. But the importance of each cluster changes as students move through the different stages of their university journey.

Download the report to discover the actions that universities can take to increase their value to sixth formers and to current students.